The UC Berkeley Entreprenuership Blog
Every week we like to showcase an idea in marketing or advertising which really stands out and sets itself apart from the competition as inspiration for our readers to develop effective advertisements and marketing campaigns. This week’s advertisement comes from the McCann Advertising Agency in Kenya for a brand of Nestle milk pro,moting how it is healthy for kids and how it makes them strong.
Dodge ran an advertisement during the Super Bowl this year which I have to say is one of the worst advertisements I have seen in a while. The advertisement makes fun of the man’s role in the marriage showing a series of miserable looking men and listing all the tedious things their wives force them to do. The advertisement ends by saying that because the husband has to do everything his wife tells him and is miserable, he gets to drive a Charger as his “last stand”.
The allure of working for yourself and working from home are two of the main upsides to being an entrepreneur and especially a web/tech entrepreneur. However, despite the glowing praise for the flexibility and convenience of working from home, one topic that often gets disregarded is the disconnection many “at home entrepreneurs” feel.
Google took today’s super bowl as the perfect opportunity to run its first ever television advertisement. The ad ran in the third quarter of the game and was hinted it at in a tweet by CEO Eric Schimdt who said “hell would freeze over” in refernce to the Super Bowl a few days before the event.
AM Beat Wire is our social bookmarking website for business news targeted towards entrepreneurs and marketers. Every day users submit links and vote on dozens of business/entrepreneurship related stories from around the web and the most popular stories are displayed on the front page. Every week, we highlight a few of the most popular links from the Wire here.
The most important aspect of any advertising campaign is whether or not it builds trust. Consumers are naturally skeptical about any form of advertising as it is paid for and thus biased. Hence, even if you go on about your product’s features and how great of a deal consumers are getting, these claims are often counteracted by the fact that consumers know the commercial is biased and thus have no trust in the information presented. This is especially true for small businesses that have no well-known brand name to back them up.
AM Beat Wire is our social bookmarking website for business news targeted towards entrepreneurs and marketers. Every day users submit links and vote on dozens of business/entrepreneurship related stories from around the web and the most popular stories are displayed on the front page. Every week, we highlight a few of the most popular links from the Wire here.
As soon as any TV show goes to commercials, viewers zone out. Advertisers will do anything to get them to focus again. The old trick used to be increasing the volume on the ads so that they would be louder than regular programming and would recapture the attention of the viewer. The new trick seems to be spelling out everything that the narrator of the ad says on the screen, virtually forcing you to read it and pay attention.
I was fortunate enough to be interviewed on NBC Bay Area a couple of days and thought I’d share the video interview here. The video is about an entrepreneurship scholarship I received from Andrew Mckelvey, the founder of Monster.com, which was recently retracted due to economic hardship and the passing of Mr. McKelvey. All the scholars started an effort to regain some of the lost scholarship money and the video reports on our efforts.
Here is why I believe career fairs are not the best way to find an opening: all of the best jobs are taken by those who “go to the job”, while those who wait for the job to come to them (come career fairs) get whatever mediocre openings are left over after the ones who took initiative had their pick.
AM Beat is a blog written by Aditya Mahesh, a young entrepreneur and freshman at UC Berkeley who runs ZapPrep, a college admissions consulting business. This blog covers marketing, technology, and finance.
