The UC Berkeley Entreprenuership Blog
The perfect gift for any budding entrepreneur: a business. The video below shows how you can create a “business in a box” and package it as a gift. The gift gives an up and coming entrepreneur all the tools they need to start a business. Included are a domain name and website, computer, business software, logo, and various subscriptions to marketing tools.
While there are a lot of creative ways to go about making a sale look good, one of the easiest ways to do is also the simplest and will attract your most passionate customers, the ones willing to spend the most money: offering customers in-store credit.
If there is a common fear sweeping the campuses of colleges across the nation, it is the scarcity of entry level jobs and employers as a result of the current recession. Amidst reports of unemployed graduates months after graduation, a recent New York Times article points to a bright spot in the employment market for college students: the number of interns firms are hiring has been steadily increasing.
Chris Anderson from “The Long Tail” and “Free” came today to the class I am teaching at UC Berkeley to talk about entrepreneurship. He spent some time going over the concepts presented in the Long Tail, but geared the lecture to youth entrepreneurship and helping my students start a business.
If you were on the toilet with only three pieces of toilet paper left what would you do? Use those pieces as effectively as you can or sit on the toilet forever. This was the reasoning behind Toilet Paper Entrepreneur, a new book by Mike Michalowicz which shows entrepreneurs how they can best utilize their limited resources to help their businesses grow.
A blogger’s greatest asset is his or her credibility. It is a blog’s credibility which results in readers and eventually regular subscribers. There are millions of blogs out there and unless you can brand yourself as an authority in your niche, your blog will never live up to its full potential.
From an SEO standpoint, the blogosphere is a goldmine. It provides the opportunity for marketers to build targeted natural “in-content” links which are not only great for increasing search engine rankings, but also can drive significant amounts of targeted traffic.
Google co-founder Larry Page provides several tips for entrepreneurs. This is a very interesting short video I found a few days ago. It is part of Stanford University’sEntrepreneurial Thought Leader Speaker Series.
In blogging and business in general, authority is often your most important asset. Why is it that almost every large company spends millions or billions of dollars on simply building its brand name? It is to establish themselves as an authority in their respective industries.
Journalists are some of the most important people you can know from a business standpoint. Public relations is one of most cost effective ways to market a business and knowing reporters and journalists who work in the media outlets that cover your industry is by far the most effective way to get a story picked up in the press.
AM Beat is a blog written by Aditya Mahesh, a young entrepreneur and freshman at UC Berkeley who runs ZapPrep, a college admissions consulting business. This blog covers marketing, technology, and finance.
