The UC Berkeley Entreprenuership Blog
A blogger’s greatest asset is his or her credibility. It is a blog’s credibility which results in readers and eventually regular subscribers. There are millions of blogs out there and unless you can brand yourself as an authority in your niche, your blog will never live up to its full potential.
In blogging and business in general, authority is often your most important asset. Why is it that almost every large company spends millions or billions of dollars on simply building its brand name? It is to establish themselves as an authority in their respective industries.
One of the best ways to understand any process is to look at it from all angles. Hence, in sales, one of the best things entreprenuers can do is step into their customes shoes. Businesses need to see what it is that customers want and need and then cater their solutions to these demands.
Personal and online branding has always been one of the main goals of online marketing. While the web has the added benefit that it is a marketing platform on which sales can be made, it is essentially a great interactive way for companies and individuals to share and spread their brand images.
With the job market the way it has been in recent months, it is not hard to imagine why so many college students, myself included, are so concerned over their prospects upon graduation. There are simply too many qualified candidates and too few open positions. Hence, college students have to do everything they can to give themselves an edge over their peers. Graduating from a well known program with strong grades is simply no longer enough.
In business and life in general, first impressions are everything. A first impression defines how another party thinks of your and your business. Changing this impression is very difficult. Hence, it is easy to see why companies pay millions of dollars to make a great first impression. From glossy advertisements to modern office buildings, most [...]
One of the latest trends in the world of digital marketing is social networks and how companies can use them to build a community and establish/grow their brand. With over 100 million users registered on Facebook alone, the potential for social network branding is immense.
It used to be that having a website was enough to make your company technologically savvy. This is clearly no longer the case. In the age of YouTube, Twitter, and Facebook, simple 1990s website simply doesn’t cut it.
I have spent a lot of time talking about the importance of trust here at AMBeat and discussing how the trust customers place in your brand can make or break whether or not customers buy your products and services. This principle holds true across all industries, even if you are not selling a physical product.
Sometimes the simplest solutions are the most effective. As regular readers of AMBeat know, a lot of what I talk about relates to productivity and how one can become more productive. Personally, I have tried just about everything to be as productive as possible from installing web applications that track how I spend my time online to completely shutting down my computer when I needed to complete offline work.
AM Beat is a blog written by Aditya Mahesh, a young entrepreneur and freshman at UC Berkeley who runs ZapPrep, a college admissions consulting business. This blog covers marketing, technology, and finance.
