The UC Berkeley Entreprenuership Blog
Anytime sales are low, it is the entrepreneur’s natural instinct to find creative ways to boost sales. When all else fails, small business owners are often faced with the choice of bearing the cost of decreased sales until consumer shopping picks up again, or cut prices to incentivize sales.
An increasing number of social media websites are finding that the only real way to structure advertisements so that they have any significant ROI for sponsors is to integrate them into the social nature of the website itself. StumbleUpon did this through the use of “paid stumbles” where they charged $.05 a visitor from the StumbleUpon toolbar and Digg rolled out a similar program soon after showcasing “sponsored stories” amongst the other submissions on the home page.
I recently wrote a guest post for Small Business Opportunities about the importance of focusing on one aspect of your business instead of trying to do everything for everyone all at once. The full post can be read here but I have pasted a short excerpt below.
“I think one problem area that a lot of [...]
The allure of working for yourself and working from home are two of the main upsides to being an entrepreneur and especially a web/tech entrepreneur. However, despite the glowing praise for the flexibility and convenience of working from home, one topic that often gets disregarded is the disconnection many “at home entrepreneurs” feel.
I was recently profiled on Web Worker Daily, one of the best blogs out there for anyone who works in the web industry, and the story was syndicated on the New York Times website. The profile was part of Web Worker Daily’s “Reader Profile” series where they ask certain readers who they are, what they do, what tech they use, and what their favorite web working tip is.
I wrote a guest post over at JohnChow.com on how you can double your chances of reaching your goals by simply writing them down. The post talks about a research study by Dominican University which compared how successful individuals who wrote down their goals were compared to those who did not
A complete guide for small business owners and start-ups on how they can recruit the top interns from universities across the globe when these students have offers from larger more well-known companies.
I would just like to take a moment to wish all of our readers a very Happy New Years. I hope all of you reached your goals for 2009 and have new aspirations and goals for the coming year. I want to thank you all for reading AM Beat and let all our readers know that we have dozens of great posts and features planned ahead for 2010.
Chris Anderson from “The Long Tail” and “Free” came today to the class I am teaching at UC Berkeley to talk about entrepreneurship. He spent some time going over the concepts presented in the Long Tail, but geared the lecture to youth entrepreneurship and helping my students start a business.
A blogger’s greatest asset is his or her credibility. It is a blog’s credibility which results in readers and eventually regular subscribers. There are millions of blogs out there and unless you can brand yourself as an authority in your niche, your blog will never live up to its full potential.
AM Beat is a blog written by Aditya Mahesh, a young entrepreneur and freshman at UC Berkeley who runs ZapPrep, a college admissions consulting business. This blog covers marketing, technology, and finance.
