The UC Berkeley Entreprenuership Blog
The allure of working for yourself and working from home are two of the main upsides to being an entrepreneur and especially a web/tech entrepreneur. However, despite the glowing praise for the flexibility and convenience of working from home, one topic that often gets disregarded is the disconnection many “at home entrepreneurs” feel.
The most important aspect of any advertising campaign is whether or not it builds trust. Consumers are naturally skeptical about any form of advertising as it is paid for and thus biased. Hence, even if you go on about your product’s features and how great of a deal consumers are getting, these claims are often counteracted by the fact that consumers know the commercial is biased and thus have no trust in the information presented. This is especially true for small businesses that have no well-known brand name to back them up.
I was fortunate enough to be interviewed on NBC Bay Area a couple of days and thought I’d share the video interview here. The video is about an entrepreneurship scholarship I received from Andrew Mckelvey, the founder of Monster.com, which was recently retracted due to economic hardship and the passing of Mr. McKelvey. All the scholars started an effort to regain some of the lost scholarship money and the video reports on our efforts.
I wrote a guest post over at JohnChow.com on how you can double your chances of reaching your goals by simply writing them down. The post talks about a research study by Dominican University which compared how successful individuals who wrote down their goals were compared to those who did not
The way auctions are set up in the United States, the buyer of the product benefits. The price goes low to high, meaning whoever wins the auction and buys the product often does not pay the full amount they were willing to pay. Instead, they pay a little more than the full amount anyone else at the auction was willing to pay.
Every day users submit links and vote on dozens of business/entrepreneurship related stories from around the web and the most popular stories are displayed on the front page. Every week, we highlight a few of the most popular links from the Wire here.
A complete guide for small business owners and start-ups on how they can recruit the top interns from universities across the globe when these students have offers from larger more well-known companies.
This week’s video is a collection of short tips and tricks on marketing provided by various CEOs and entrepreneurs at the Inc 5000 conference. The video is pretty short at just over two minutes long but contains a lot of valuable tidbits of marketing insight.
Want to advertise your company among Hollywood royalty? You can, for the tune of over one million dollars. That is the asking price for a star on Hollywood’s Walk of Fame with your company’s brand name. In an effort to raise funds to restore the landmark, the Hollywood Chamber of Commerce is selling “sponsored stars” to raise approximately $5 Million. It has turned to advertising after being unable to raise funds from the city in the down economy.
I would just like to take a moment to wish all of our readers a very Happy New Years. I hope all of you reached your goals for 2009 and have new aspirations and goals for the coming year. I want to thank you all for reading AM Beat and let all our readers know that we have dozens of great posts and features planned ahead for 2010.
AM Beat is a blog written by Aditya Mahesh, a young entrepreneur and freshman at UC Berkeley who runs ZapPrep, a college admissions consulting business. This blog covers marketing, technology, and finance.
