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The UC Berkeley Entreprenuership Blog

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Guest Lecturer

UC Berkeley “Guest Entrepreneurship Lecturer” Opportunities

July 10th, 2010 in Entrepreneurship

If you are a young entrepreneur who is going to be in the Bay Area anytime this Fall (September to November) and is interested in speaking in front of a large group of undergraduate students about your ideas and passions, we are looking for speakers for a number of “guest lecturer” opportunities in two entrepreneurship [...]

NikeID

Make a Product for Different Customer Groups

June 11th, 2010 in Entrepreneurship

Last week I wrote about The Blind Side, a movie currently in theatres telling the story of Michael Oher a homeless teen who was taken in by a well-to-do family and offered a second chance at life. He grew to become the star athlete, playing Division I football at Ole Miss and being selected by the Baltimore Ravens in the first round of the 2009 NFL Draft. The story was quite inspirational, but I was surprised to see that it was rated PG-13.

Entrepreneurs

Inspirational Entrepreneur Video

June 2nd, 2010 in Entrepreneurship

I just wanted to share a very well-made inspirational entrepreneurship focused video I came across today on YouTube. The video shows how entrepreneurs can change the world.

Haas

DeCal Coming to an End

May 15th, 2010 in Entrepreneurship

Another semester has ended which means students in the Entrepreneurship Crash Course DeCal I teach at UC Berkeley are just a few short weeks away from submitting the business plans they have been working on throughout the course of the year.
Its been another great semester with a lot of motivated students and great business ideas. [...]

Gates

Bill Gates Guest Lecturer

May 7th, 2010 in Entrepreneurship

Bill Gates came to UC Berkeley in late April as part of his college speaking series to give a speech titled “Giving Back: Finding the Best Way to Make a Difference”. The event was limited to an auidence of only 2000, but has been webcasted online.
The link to the webcast can be found here.
In the [...]

Clients

Are you a Cost of Doing Business or a Long Term Investment

March 20th, 2010 in Entrepreneurship

I just have one question for every entrepreneur or freelancer who deals with corporate or repeat clients, does your client see you as cost of doing business, just another line on their expense reports, or as a long-term investment? Based on your answer to this question for every client you are currently working with and any client who approaches you in the future, who should you be focusing on?

sale

Long Term Impact of Cutting Prices

March 1st, 2010 in Entrepreneurship

Anytime sales are low, it is the entrepreneur’s natural instinct to find creative ways to boost sales. When all else fails, small business owners are often faced with the choice of bearing the cost of decreased sales until consumer shopping picks up again, or cut prices to incentivize sales.

HTC

Case Study: Social Media Marketing Done Correctly

February 22nd, 2010 in Entrepreneurship

An increasing number of social media websites are finding that the only real way to structure advertisements so that they have any significant ROI for sponsors is to integrate them into the social nature of the website itself. StumbleUpon did this through the use of “paid stumbles” where they charged $.05 a visitor from the StumbleUpon toolbar and Digg rolled out a similar program soon after showcasing “sponsored stories” amongst the other submissions on the home page.

conferences

Don’t Sell at Conferences

February 22nd, 2010 in Entrepreneurship

My number one rule of networking: don’t sell. Or at least, don’t blatantly sell. I can’t tell you how many times I have seen someone approach a well known figure in the industry they have never met and the first thing they try to do is sell the established individual on a product or idea

Charger

Advertisement Critique: Dodge Charger Man’s Last Stand Super Bowl Ad

February 10th, 2010 in Entrepreneurship

Dodge ran an advertisement during the Super Bowl this year which I have to say is one of the worst advertisements I have seen in a while. The advertisement makes fun of the man’s role in the marriage showing a series of miserable looking men and listing all the tedious things their wives force them to do. The advertisement ends by saying that because the husband has to do everything his wife tells him and is miserable, he gets to drive a Charger as his “last stand”.