Advertisement Critique: Dodge Charger Man’s Last Stand Super Bowl Ad

Dodge ran an advertisement during the Super Bowl this year which I have to say is one of the worst advertisements I have seen in a while. The advertisement makes fun of the man’s role in the marriage showing a series of miserable looking men and listing all the tedious things their wives force them to do. The advertisement ends by saying that because the husband has to do everything his wife tells him and is miserable, he gets to drive a Charger as his “last stand”.  The video is embedded below.

Here is why this advertisement is horrible: it essentially states that all men who get to drive Chargers are utterly miserable. The ad features 45 seconds of images of the faces of miserable men with a dry monotone narration which makes the viewer feel worse and worse, wanting the advertisement to end. By the time the car makes its appearance, the viewer is already so turned off from the advertisement that it doesn’t matter how cool the product being advertised may be. The obvious golden rule is to create a positive connotation with your product and that is something which this advertisement definitely does not do. Take a look below and let me know what you think.