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The UC Berkeley Entreprenuership Blog

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Video: Marketing Tips from Inc 5000 Conference

January 6th, 2010 in Entrepreneurship
Inc

This week’s video is a collection of short tips and tricks on marketing provided by various CEOs and entrepreneurs at the Inc 5000 conference. The video is pretty short at just over two minutes long but contains a lot of valuable tidbits of marketing insight. The advice i found most helpful and intriguing in the video came from Tony Hsiesh, the CEO of Zappos.com. He said that “even though we have over 11 million customers, on any given day 75% of our orders are from repeat customers and our philosophy is take most of the money we would have spend on marketing and instead put it in customer experience and let our customers do our marketing for us through word of mouth.”

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