Building Credibility via Guest Posts

A guest post on JohnChow.com:

“A blogger’s greatest asset is his or her credibility. It is a blog’s credibility which results in readers and eventually regular subscribers. There are millions of blogs out there and unless you can brand yourself as an authority in your niche, your blog will never live up to its full potential.

So, how does one go about building credibility?

It is a long process that requires a great deal of time and effort. You need to be able to show what you know and demonstrate why others should listen. However, it is more than just great content that you need. To build credibility, you need a platform on which you can demonstrate your expertise to the masses. The practice of guest posting in the blogosphere gives aspiring bloggers this platform.

For those of you who don’t know, the practice of guest posting is when one makes a post on another blog. No blogger alone can provide expertise on every subject matter so they recruit guest posters to provide new perspectives and insights. This is a guest post on John Chow. In exchange for writing the post, the author gets a byline with a short bio and a link back to his/her website.

Guest posting is by far the easiest way to establish yourself as an authority in your niche. It is a free marketing tactic which associates yourself with well-respected individuals in your niche, instantly building credibility. It also gives you the platform you need to share what you have to offer. An insightful guest post, backed up with well developed posts on your own blog is one of the most effective ways to find new readers. ”

Read the full post here