How to Build Authority Through Content
A guest post I made on JohnChow.com:
“In blogging and business in general, authority is often your most important asset. Why is it that almost every large company spends millions or billions of dollars on simply building its brand name? It is to establish themselves as an authority in their respective industries.
Fortunately, the blogosphere provides some more economical ways to build a brand name and a lot of these tactics are related to the content that you produce. One of the easiest ways to build authority through content is to become a teacher.
In the real world, teachers and professors and almost always seen as authoritative figures when it comes to knowledge. They are credible sources of information. Hence, there is no reason why this should not transfer over to the blogosphere, especially since it is all about creating and sharing information.”
Read the full post here.
