The Most Effective Marketing Technique for new Start-Ups

The goal of any start-up company is to get people to try their products. After all, no mater how many advertisements you run or how great of a viral marketing campaign you have planned, the basic problem that people haven’t tried your products and services still exists. You simply do not have an established brand name.

Hence, the most effective marketing technique for new start-ups needs to get the product in the hands of potential customers and the only way to do this is through providing free samples. Now this is easier in some industries than it is in others. For example, in every mall food court I have been to, there are dozens of restaurants offering free samples to anyone willing to take them. However, doing this is more difficult if you run say an online start-up or a company which sells high end electronics.

In these situations, you have to get more creative. If you sell a $1000 camera, you obviously can’t give one away to anyone who wants one. Instead, what you can do is hold a photography clinic and invite people to bring their own cameras and then test out your camera. If your camera provides better results, you are attracting people with a serious interest in photography who will be willing to pay for quality.

If you are running a web start-up the easiest way to do this (in my opinion) is through offering a free trial or showing a product demonstration video.

No matter what industry you are in there is a way to get your product in front of customers and allow them to sample it themselves. It may be easier in certain industries, but if you take some time to think outside the box, you will be able to find a way to do so for your own company. If you need help, share your product or business idea in the comments below.